CUPPA is a non-dairy vegan iced coffee brand that just hit the market! This passion project was created to showcase this brand’s new and creative approach to coffee on the go.
Logo & Color Scheme
After brainstorming, the first part of the process is creating custom logos and a dynamic color scheme. The CUPPA logo is clean and simple with a custom twist seen in the U illustrating an iced coffee cup. The color scheme was intended to represent coffee’s rich and bold flavor along with pops of vibrant pink to show the brand’s playfulness.
I wanted to create a pattern that would grab consumers’ attention and make the packaging stand out on the shelves. This pattern shows the modernism feel of the brand.
Patterns
Label Making
Making the labels for the mock-up pulls together the logo design, color scheme, and pattern to form a cohesive identity for the labels. Different color combinations will be used to distinguish between flavors.
Mockups
Creating mockups using labels helps to visualize how the design will look on the product and the shelves. Creating a dynamic mock-up is important to show clients so they can fully see the vision you have created for their brand.